Winter tire use up in Ontario, but Tire and Rubber Association of Canada says it’s not enough

A study by the Tire and Rubber Association of Canada shows winter tire use is way up in Ontario over the last five years, but it would still like to see the remaining driving population jump on board.

TRAC’s 2019 Canadian Consumer Winter Tire Study, conducted by Leger, found that 69 per cent of Ontario drivers now ride on winter tires — up from 56 per cent in 2014.

The association believes one reason for the boost is driver experience: 79 per cent of Ontario drivers with winter tires said their tires have saved them from a hazardous driving situation, such as loss of control or a collision.

It also thinks more drivers are putting winter tires on thanks to higher driver awareness of the superior grip and stopping power offered by winters, and the proliferation of winter tire options now available for sedans, light trucks, crossovers and sport utility vehicles.