Why Tesla chose Berlin, Germany for its new plant

Elon Musk picked a glitzy event in Germany, a few hours’ drive from the birthplace of the internal combustion engine, to drop the news that Tesla plans to open a factory in the country.

Tesla will round out its global manufacturing network with a factory near Berlin, along with an engineering and design center, Musk said at the Golden Steering Wheel awards ceremony in the German capital on Tuesday attended by the CEOs of Volkswagen, Audi and BMW.

“Everyone knows German engineering is outstanding for sure. You know that is part of the reason why we are locating Gigafactory Europe in Germany,” Musk said at the event.

The news wasn’t completely unexpected. Musk had said that Tesla would announce the location of its European factory before the end of the year and that Germany was a front-runner. Nonetheless, Tuesday’s announcement bolstered the CEO’s flair-for-the-dramatic reputation.