Volvo’s surprise for the Los Angeles show: no cars

Volvo Cars will break with auto show tradition next week in Los Angeles, where it will not have a single car on its stand.

Volvo’s decision comes as a growing number of vehicle manufacturers are skipping auto shows — the Swedish automaker says it won’t attend the 2019 Geneva auto show — or reducing their presence to focus on other kinds of marketing.

One example is that some automakers are launching new cars at a single event that is live streamed to instantly reach a global audience.

Volvo’s plans for the Los Angeles auto show provide yet another twist, according to a top executive, who said the bold move is being made to underlines that the massive disruption the automotive industry is undergoing requires a fresh approach.