CES 2019: Trucking startup aims to make self driving long haul look easy

If Robert Brown, director of government affairs for the autonomous trucking startup TuSimple, has his way,  2019 will be the year that self-driving trucking hits the mainstream.

“I want to get my mom and dad to ride along,” said Brown during a conversation with FreightWaves at the 2019 Consumer Electronics Show (CES) last week. “The goal is to be forward-facing.”

Co-founded by Cal Tech-trained cognitive scientist Xiaodi Hou (who’s also the chief technology officer and U.S. unit president), the three-year-old TuSimple is generating buzz for what it claims is a breakthrough vision system and a significant uptick in the number of autonomous trucks it will put on the road.