The explosive growth of mobility services—scooter-sharing, bike-sharing, ridehailing, peer-to-peer carsharing—is clear to anyone who walks around a city. Less obvious but equally game-changing is the accompanying explosion in mobility data being collected. App-based mobility services enable private companies to amass unprecedented amounts of information on how, when and where we travel, and how much we pay—which they use to expand their services and improve profits.
The massive potential of this data is going unrealized. McKinsey reports that even though data from personal vehicles will be worth $450 to $750 billion worldwide by 2030, monetizing car data remains a major challenge. Even this hefty valuation may be an underestimate. McKinsey focused on possibilities for infotainment and advertising, without considering how mobility data can support smart investments in urban infrastructure.