Peace of mind doesn’t come easy or cheap. Yet some automakers offer peace of mind through long-term warranties to lure shoppers into showrooms.
A good warranty can go a long way. Hyundai in 2000 offered a 10-year/100,000-mile warranty that revolutionized the way people looked at that brand. Its South Korean counterpart, Kia, followed. It also helped Hyundai sell more cars, fix its broke-budget car reputation, and come to be trusted for quality. Kia, Hyundai, and its luxury Genesis subbrand, consistently rank in the top three spots in J.D. Power’s Initial Quality Study, which measures consumer satisfaction in the first 90 days of ownership.