The Automotive Industry Is Ripe For Disruption, We Just Need To Push It Harder

Disruption is a very interesting phenomenon, among other things because virtually no established industry is ever prepared for it. By definition, disruption is rarely invited: it is almost always forced on us, particularly in a mature industry, when some external circumstance, a radical innovation, an evolution or a change of some kind forces businesses to react, usually after trying to resist for as long as possible; and there are always winners and losers…