As expected, a key focus for CES 2020 is automotive. While the forecasts for autonomous vehicles (AVs) have been curtailed, the industry continues to rapidly drive (pun intended) toward full autonomy. Qualcomm, the leader in mobile technology, unleashed a flurry of automotive announcements at CES, including a new autonomous vehicle control platform dubbed the Snapdragon Ride Platform. While Qualcomm already generates more than US$600m annually from automotive communications, telematics, and infotainment systems, this is the company’s first foray into the command and control systems for automotive. Qualcomm first publicly indicated that a platform was under development at CES 2019, but this is the first release of information on the platform.