Popular vehicle colors? More consumers feeling blue

Blue. In the area of vehicles, that color reflects consumers’ desire for adventure, relaxation and reliability.

That is according to paint and coating developer PPG, which on Friday announced its 2019 automotive color trends. The data showed a rise in blue automobiles.

Holding a steady 8% of the total global color popularity data, blue was second to neutrals such as white, black, silver and gray.

Europe consumers, at 11%, showed the most tendency to choose blue for their automobile in 2019. That is up 1% over last year. North America was close behind, with blue representing 10% of automotive builds. That was the highest next to neutral hues.