Peugeot chief leads push to electrify, broaden brand’s lineup

Peugeot, PSA Group’s best-selling brand, is making a rapid transition toward electrification. Leading the way are the full-electric versions of the next generation of the 208 small hatchback and 2008 subcompact SUV, and plug-in hybrid versions of the 3008 compact SUV and 508 midsize fastback sedan. At the same time, Peugeot is broadening its lineup by adding a pickup truck and performance models. CEO Jean-Philippe Imparato spoke with Automotive News Europe Associate Publisher and Editor Luca Ciferri and Correspondent Peter Sigal about how the brand is changing.