Opinion: Automakers will have to decide on the how to market auto shows to customers

It is time to take a cold look at auto shows and perhaps decide to get back to the basics. Potential customers — after all, that is who the shows are for — would be just as happy without the multimillion-dollar extravaganzas.

Folks just want the opportunity to get in and out of vehicles. They want to have a chance to compare.

When it comes to auto shows, it is time for automakers to figure out how to appeal to potential buyers.