NADA: Ending Traffic Deaths: ‘So Let’s Do This’ (Vision Zero Watch)

Automotive dealers around the country are being invited to join a new initiative dedicated to ending traffic deaths.

The “So Let’s Do This” campaign being launched by the New York-based National Foundation for Teen Safe Driving will deliver targeted messages with calls to action encouraging safer driving habits. The foundation was created in 2008.

“We think there is no more relevant a cause for dealers to support than driving and traffic safety,” Executive Director Roy Bavaro says at a press conference during this weekend’s National Automobile Dealers Assn. convention and expo here.

The campaign is expected to draw in franchised auto dealers and state, national and local dealer associations with “a strong voice in a growing nationwide coalition” dedicated to reducing accidents, Bavaro says.