Montana recognized for REAL ID education campaign

The Montana Department of Justice’s Motor Vehicle Division is gaining national recognition for its efforts to educate the public about REAL ID driver’s licenses and ID cards.

The Coalition for a Secure Driver’s License, a nonprofit that advocates for secure IDs, awarded Montana’s MVD with a Public Engagement Excellence Award.

This week, MVD launched a public information campaign involving TV ads, radio announcements, and a new website aimed at educating the public about the ID changes.

Starting this January, Montanans can purchase a real ID license that complies with the federal Real ID Act of 2005. The new ad campaign features famed explorers Meriwether Lewis and William Clark as they navigate through a modern-day Montana and run into obstacles without having the updated identification.

Brian Zimmer, president of the Coalition for a Secure Driver’s License, lauded MVD and the Montana DOJ for the advanced website that helps people understand how to buy the new ID. MVD developed the campaign in partnership with Montana State University Billings, where students worked on the campaign and wrote scripts for the TV and radio ads.