Lime Confronts the Scooter Racial Divide

Only 17.2 percent of the people who ride Lime scooters self-identify as Black or Latinx, a recent survey has revealed — and the company is responding with a slate of policies to help reckon with the broader impacts of racism in transportation.

The rare insight into the racial demographics of a major micromobility company’s ridership data came from a February 2020 survey conducted by the company. Lime CEO Wayne Ting highlighted the stat in a recent blog post, adding that the company recognizes “that transportation has historically been used as a way to perpetuate systemic racism, and Lime believes it plays a central role in helping Black and Latino residents, particularly in disenfranchised neighborhoods, to access bikes and scooters.”