Japan has long been familiar with the Jeep brand, going all the way back to WWII. During the conflict, Japanese soldiers captured an abandoned US Army Jeep in the Philippines and sent it home to be reverse-engineered. The result was the first Toyota Land Cruiser. Today, Jeeps remain very popular in Japan and the automaker intends to seriously expand volume over the next three years.
Automotive News reports this new expansion plan involves opening at least 100 new dealerships in the country through 2023. Currently, there are 82. Over the next three years, Jeep aims to sell over 20,000 units a year, up from last year’s record of 13,588. This was also Japan’s seventh consecutive year of record Jeep sales, despite the pandemic.