The Tata Nano aimed to revolutionize how India’s population moved around the country with an affordable price. Instead, it turned into an ugly sales flop. Next year marks the end of the line for the jellybean-shaped car
AFP reported Monday that new emissions and safety regulations in India mean domestic automaker Tata would need to invest considerably in the microcar to keep it in production. That’s something the automaker isn’t willing to do, according to Mayank Pareek, president of passenger vehicles at Tata.
Tata is scheduled to pull the plug on the Nana in April 2019 after 10 years on the market. The Nano burst onto the scene in 2009 and made a huge splash, even outside of its home market. Its $2,200 price captured audiences wowed by the thought of affordable transportation. Unfortunately, India’s status-conscious culture rejected the idea of a car’s cheapness. Marketed as an affordable alternative to a motorcycle, the Nano instead earned a reputation as India’s “poor-man” car.