General Motors Co. is elevating global product chief Mark Reuss to the role of president, leveraging the GM veteran’s product expertise as part of a wider restructuring designed to position the automaker for an electric and driverless future.
The son of a former GM president, Reuss has spent his entire career with GM. He now rises to the top of the automaker’s senior leadership as president just five weeks after a GM spokesman told The Detroit News that the position would be eliminated. The shuffle comes at a time when the company is aggressively restructuring its workforce and manufacturing operations to cut costs and fund expensive electrification and autonomy ventures.
Reuss’ acute understanding of product development likely will be crucial as GM re-positions its vehicle portfolio for the future, industry experts say. He’s expected to intensify his focus on electrified vehicles in the coming years as GM pushes to release 20 new zero-emission vehicles by 2023.