Chariot, the microtransit service owned by Ford, is going out of business. According to a companywide email obtained by the San Francisco Examiner, the on-demand bus service will cease operation February 1st. A spokesperson for the company confirmed the news to The Verge.
Chariot first launched in San Francisco in 2014 as part of a spate of bus startups that used algorithms to develop transit routes based on user demand. Using the app, customers could book a seat in one of the company’s blue-and-white shuttle vans for around $4 a trip. It was billed as a cheaper, if slightly less convenient, alternative to ride-hailing apps like Uber and Lyft. The company sold to Ford in 2016 for $65 million, after which it expanded into new markets such as Austin, Texas, New York City, and the UK.