Ford taps Clinc for conversational AI in autos

Clinc, a four-year-old conversational AI startup, is teaming up with Ford to power voice recognition in the Detroit automaker’s cars. The two companies announced the collaboration today during the Detroit Auto Show, at a panel hosted by Inforum about machine learning and the future of in-vehicle technology.

According to Clinc CEO Dr. Jason Mars, the Ann Arbor company’s automotive platform, which was announced in September 2018, is enabling drivers and passengers to control vehicle systems using natural language in Ford’s connected car lab. They can make verbal requests to turn up the air conditioning, adjust cruise control, and check fuel mileage, or ask if there’s enough gas for a trip to a specific address.