For auto tech at CES 2019, ‘user experience’ becomes the key

Technology firms tackling the challenge of autonomous driving are focusing on the “user experience” of vehicles that are increasingly becoming an extension of people’s digital life.

Carmakers and tech firms are refining the systems for self-driving navigation and safety. But with full autonomy still likely years away, there is a growing interest in making cars a place to live, work, communicate and enjoy the ride.

At the Consumer Electronics Show this week, exhibitors were showcasing technology for comfort, safety, entertainment and personalization.