Fear is changing how driverless cars come to market

Early rollouts of autonomous vehicles are showing how divided AV companies are on the best way to win over consumers.

Why it matters: Companies are pouring billions of dollars into autonomous vehicle technology, but almost three-quarters of American drivers say they would be too afraid to ride in one. Consumer trust — as much as the technology’s readiness — is shaping the way AVs come to market.

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What’s happening: In an effort to win public confidence, AV makers are educating consumers and introducing them to the technology through an array of real-world experiences.