EVs at Heart of Expanded Hyundai-Grab Alliance

Hyundai and Kia are investing another $250 million in Grab, Southeast Asia’s leading online-to-offline (O2O) mobile platform, and plan to establish a partnership to pilot electric-vehicle programs across the region.

The partnership aims to bring together stakeholders from the EV industry to collaborate on measures to improve EV adoption and awareness in the region.

Southeast Asia is one of the world’s fastest-growing consumer hubs and is a huge emerging market for EVs, says Youngcho Chi, Hyundai chief innovation officer.