Domino’s resurrects ’80s brand icon the Noid to spotlight autonomous delivery

First introduced in the 1980s, the Noid is an animated character tasked with thwarting the pizza chain’s attempts at speedy delivery — a purpose that’s been updated for 2021 to focus on Nuro’s driverless R2 vehicles. The red-costumed villain appears in new TV ads and, for a limited time, as a mini-boss in the mobile game Crash Bandicoot: On the Run!, a title developed by Candy Crush maker King.