Dockless scooter giant, Lime, is leaving San Diego. Here’s why

Just weeks after San Diego City Council banned e-scooters from popular beach spots, one of the biggest players in the industry is withdrawing from the market altogether.

Lime, which was the first e-scooter operator to launch in San Diego in early 2018, is pulling all 4,500 of its scooters from the city, which started Thursday. They will join Uber’s Jump and San Francisco-based Skip, which both recently exited San Diego complaining about city regulations.

Lime is citing too much red tape, declining ridership and a need to cut costs.