What’s dead may never die.
You don’t need to be a Game of Thrones fan to believe that quote – at least not if you’re paying attention to the auto industry.
As the 2019 Detroit auto show begins this week with media previews, dead cars are coming back to life with a supernatural vengeance.
The resurrection trend now includes Chevrolet, Ford, Honda, Jeep and Toyota, which are all resuscitating models that were discontinued years ago.
“A lot of these nameplates are quite iconic,” said Rebecca Lindland, an auto analyst at consultancy Portico Analytics. It “brings back a sense of nostalgia but with all the modern amenities.”