Cincinnati wants to calm traffic with street mural program (Vision Zero Watch)

Cincinnati launched a program last week, Paint the Streets, which allows citizen groups to paint neighborhood street murals intended to calm traffic. It’s one of the city’s tools to improve pedestrian safety as part of its Vision Zero initiative.

Community councils can apply for permits to paint the murals on lower-volume residential streets in the middle of intersections, mid-block or at curb bump-outs. The city will help to connect neighborhoods that can’t fund a street art project on their own with potential sponsors.

The street murals will not be in crosswalks and are not intended to serve as formal traffic control devices. They are intended to slow traffic by “establishing a sense of place that reminds drivers that they are driving in a residential area. These are places where people walk their dogs and where children play outside,” a City of Cincinnati spokesperson told Smart Cities Dive via email.