While newcomers like Fisker, Rivian, and Faraday Future challenge traditional automakers with unconventional EV designs, the old players are looking up. Literally. At CES 2020, Hyundai announced the S-A1, a flying taxi it hopes to produce “at automotive scale” by 2023.
Like rivals Ford and Toyota, Hyundai is attempting to reposition itself as a “smart urban mobility provider.” To that end, it has partnered with Uber to provide the S-A1 as the backbone of Uber Elevate, an initiative Uber announced in 2017.
“We’re looking at the dawn of a completely new era that opens the skies of our cities,” said Jaiwon Shin, head of Urban Air Mobility at Hyundai. “With point-to-point air travel, we can reduce travel time drastically.”