CES Announcement: Consumers hesitant about spending on AV, EV technology, survey shows

Consumers around the world are unsure about spending their money on autonomous and electric features, a survey released at CES by global consulting firm Deliotte showed.

Fifty-eight percent of U.S. respondents to the 2020 Global Automotive Consumer Study said they are unwilling to pay more than $500 for autonomous features.

However, the study said there is some evidence consumers have become more willing, over the last five years, to pay “something” more for autonomous and alternative engine technologies, with increases from 1 to 9 percentage points in every country surveyed from 2017 to 2020.