Dragging his finger around in circles on a demo vehicle display screen, Rightware COO Tero Koivu creates a tornado of lizard-green light pixels that swirls as he explains his business. A moment later, a purple Lamborghini appears on the screen in stunning video game-like clarity.
“We’re not designing the vehicle displays of the future,” Koivu said. “That’s the automaker’s job. We’re providing the tools to let the automaker create their designs faster.”