Car apps aren’t connecting

In-car technology continues to make automobiles increasingly connected, meaning automakers are now faced with new challenges to deliver a high-quality user experience similar to mobile phones and tablets.

While nobody can predict the dominant interface to future mobility, there likely will be one device driving interaction with digital mobility services and products: the smartphone. Future success in such a rapidly changing space means no automaker can afford to miss the mark, but some are at risk of doing so.

Unfortunately, this would not be the first time that automakers have failed to compete with emerging technology — remember the car phone?