Cadillac subscription service to return in February

Book by Cadillac, a subscription service that General Motors put on hiatus in late 2018, will return early next year with a new direction, said Deborah Wahl, GM’s chief marketing officer.

Speaking Tuesday at the J.D. Power/NADA AutoConference L.A. here, Wahl said the first dealers will begin piloting the revamped program in February. While she did not go into details, she promised greater “convenience, flexibility and value for potential subscribers.”