BP invests in company making app that threatens private car ownership

BP is investing 10 million euros ($11.1 million) in the makers of the app Whim, which allows users to pay a monthly fee to access both public and private transport in their city.

The Finnish company that owns Whim, MaaS Global, started offering the service in Helsinki in 2017.

Whim is now also available in Birmingham, England, and will soon be available in Vienna and Antwerp.

BP’s investment will support expansion plans in Singapore and the U.S., BP said in a statement.

A study early this year suggested the app’s users in Finland curbed their private car use, turning instead to the taxis, public transport, bicycles and rental vehicles they were able to access for a single flat rate using the service.