AV appeal higher among men, study finds

It appears self-driving vehicle developers will face more than technological or logistical challenges. They may have a gender gap to overcome.

According to J.D. Power’s Q3 Mobility Confidence Index Study, released Wednesday, men are more comfortable than women with self-driving technology.

Power says only half as many women as men surveyed said they had a “great deal” or “fair amount” of knowledge on the subject of autonomous vehicles. Women also said they were less likely to purchase or lease a self-driving vehicle, and less comfortable than men with the following self-driving scenarios: being on the road with others using self-driving vehicles; riding in self-driving vehicles; self-driving public transit; and goods being transported in self-driving commercial vehicles.