Automakers are spending billions on self-driving technology people are afraid of

On the surface, cost-cutting is the name of the game in the automotive industry. Many automakers are slashing unprofitable, low-volume nameplates from their portfolios in a bid to save money. But, behind the scenes, major car brands are allocating more brains and dollars to research and development than ever before. They’re not designing V8s; they’re funneling the bulk of the money they save into the development of electric and autonomous technology many analysts predict will finally reach the mainstream during the 2020s. While electric cars have a bright future ahead of them, autonomous cars still suffer from a serious image issue they’re struggling to overcome.