Auto Subscriptions haven’t paid off but worth the try

The early results from the Great Auto Subscription Experiment are in, and … they’ve been canceled.

As reported recently in Automotive News, Mercedes-Benz USA, like Cadillac before it, will wind down its subscription program this summer after testing it in a few cities for a couple of years. Demand, according to sales chief Adam Chamberlain, was “just OK” — which doesn’t scream “moneymaker!”

A lot of smart people at automakers, retailers and vendors such as Clutch Technologies have put considerable time and thought into the subscription model. It offers consumers an alternative to traditional ownership or leasing by bundling in the costs of maintenance and insurance, and some allow clients to swap vehicles to match their needs or moods.