We’re seeing this same drama play out again as the car-rental lobby asks the State of Arizona to regulate a new peer-to-peer car sharing service out of existence. App-based companies like Turo and others allow people to make their privately-owned vehicles available for anyone else to reserve via an online platform. The vehicle owner sets the terms and price and the entire transaction occurs via the app, with the technology company taking a percentage.
It’s cashless and convenient. The attraction for consumers is obvious.