The joke goes: How do you double the value of a Yugo?
Fill up the gas tank!
And yet, nearly 800,000 of them were made and did you know that they were manufactured all the way through 2008? The Yugo was last sold in the US back in 1992, but it continued to be sold in Europe for another 16 years.
Even though it was only offered in the US for seven years (1985-1992) some 141,651 of them were sold to Americans. To put that in context, GM found only 119,692 people willing to part with their money in exchange for a Pontiac Aztek over the course of its seven-year run (2000-2007).
Perhaps because the Yugo was easier on the eyes. It wasn’t a beauty, but it wasn’t an aesthetic atrocity.
It also wasn’t trying to look like something more than it was, as so many current cars desperately try to with their puff adder/angry samurai facial styling, gaping grilles and preposterously over-sized “rims.”
It was without question easier on the wallet.
The big sell was its small price–just $3,990 in ’85. That equates to about $9,700 in today’s worth-much-less fiat currency (one could make a Yugo-esque joke about that, too).
An ’85 Yugo cost about 40 percent less than the least expensive new car you can buy today (models like the $14,295 Mitsubishi Eclipse and the $15,395 Nissan Versa). Those cars do come standard with air conditioning, power windows and a not-bad stereo, all of which cost you extra in the Yugo.
If they were even available.
But that was just the point. You didn’t have to pay extra if you couldn’t afford it. That option is no longer offered with new cars. What good is AC if you can’t afford it?
Yugo’s ad copy read: Everybody Needs a Yugo Sometime. Another, Introducing the Same Old Idea with an accompanying threesome picture of a Yugo, an old VW Beetle and a Model T Ford.
Like them, the Yugo was a new car almost anyone could afford to buy, which it was precisely because there wasn’t much to it. A small, simple engine. A manual transmission. Windows, rolled down by hand and a breeze, to keep you cool. It had no air bags or computers.
It barely had tires.
And the Yugo was quicker (and faster) than both the old Beetle and the Model T. It could reach 60 in about 16 seconds and it had a top speed of 86 MPH about twice as fast as a Model T.
It wasn’t that bad.
And the other two weren’t all that good, either — in terms of their being (unlike modern cars) in need of frequent cajoling to keep them running. But all three had the same virtue of being cars you could keep moving, even if meant pushing them at times.
Like its antecedents, the Yugo weighed about half as much as most modern cars (about 1,800 lbs.), which meant you could push it, literally. And you could also push-start it, because it had a manual transmission, something very few new cars even offer anymore. They come standard with electronically controlled automatic transmissions that cost more to replace when they fail than a Yugo itself did back in ’85.
It had a carburetor you could shoot ether into to get it started that way. And an engine you could take out without a hoist. You didn’t worry about the air conditioning not working because it didn’t have it.
And the manual roll-down windows usually worked. If they didn’t, a set of vise grips on the stub where the handle was before it fell off would do the trick.
Same for the shifter, which sometimes came off in your hand. At least you could reinstall it, using your hand rather than a diagnostic computer.
Reviewers then and now mock the cheap plastic used for everything. The extruded dash, the door panels. The trim and switchgear. But that is precisely why it was cheap. Yugo wasn’t trying to make it nice. Just serviceable. And it’s worth pointing out that modern cars that cost 40 percent more than a Yugo are also made of cheap plastic, inside and outside.
Only they aren’t cheap.
They have entirely plastic “bumpers” (technically, bumper covers) that are so flimsy they often tear completely off the car in low-speed impact that would have bent the Yugo’s external (and metal) bumpers. These were painted black, so you could spray paint them black again for the cost of a $3 can of spray paint if they got scraped.
The headlights were made of glass, which never yellowed like the cheap plastic headlights of today’s cars, which do and also cost a great deal more than $25 each to replace when they crack, as the Yugo’s did (and didn’t, being made of glass.)
And the Yugo was funny–a quality that isn’t even optional with new cars, which take themselves (and your “safety”) so very seriously that they’re a lot less fun. They are like IRS agents. The Yugo was like a good-natured alcoholic uncle, always getting into trouble, sometimes hitting you up for a $20.
Who would you rather hang out with?
The Yugo didn’t pester you to buck-up. If you wanted to adjust the radio, you didn’t have to stop first (as you do to hook up your iPod to the Bluetooth in new cars) and while it sometimes stopped running in the middle of the road, it wasn’t designed to stop running at every red light, as almost all new cars do.
It was the source of many stories, told many years after the fact, which makes it something else almost no new cars are, no matter how much “better” they may be as transportation appliance than the much-mocked Yugo:
I miss that. And cars like that. We had more fun, back then even if we sometimes did get stuck by the side of the road.
Eric Peters lives in Virginia and enjoys driving cars and motorcycles. In the past, Eric worked as a car journalist for many prominent mainstream media outlets. Currently, he focuses his time writing auto history books, reviewing cars, and blogging about cars+ for his website EricPetersAutos.com.
Editor’s Note: The opinions expressed in this article are those of the author.