By Lauren Fix, The Car Coach
If Santa Claus decided to buy a new ride, what would Santa buy?
A custom car that meets his personal needs, perhaps?
British automaker Bentley Motors has harnessed the yuletide spirit in its latest advertising campaign by staging a comical Christmas caper to draw attention to its new V8 Flying Spur.
Bentley’s ad features a witty fun video starring Mr. Claus as a mysterious customer who commissions a Spur to organize his Christmas Day ride.
The video short places the focus on the elegance of the new four-door touring vehicle, with its 4.0 twin-turbocharged V8 engine and striking design, the all new Bentley Flying Spur.
The ad opens with a shot of Carol Holt, a Bentley product manager, sitting in front of a Christmas tree at the automaker’s headquarters in Crewe in the United Kingdom. Her excitement takes over everyone in the factory as they get ready for the big delivery to Santa Claus.
The special custom Flying Spur is unveiled to Santa with big excitement. Red in color and a small reindeer hood ornament sits at the front of its long hood. The camera pans across the car’s intricate interior and exterior.
Sit back and enjoy! You will smile and want to see it again.
Merry Christmas to all!
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Lauren Fix, The Car Coach®, is a nationally recognized automotive expert, analyst, author, and television host. A trusted car expert, Lauren provides an insider’s perspective on a wide range of automotive topics and aspects, energy, industry, consumer news, and safety issues.
Lauren is the CEO of Automotive Aspects and the Editor-in-Chief of Car Coach Reports, a global automotive news outlet. She is an automotive contributor to national and local television news shows, including Fox News, Fox Business, CNN International, The Weather Channel, Inside Edition, Local Now News, Community Digital News, and more. Lauren also co-hosts a regular show on ABC.com with Paul Brian called “His Turn – Her Turn” and hosts regular radio segments on USA Radio – DayBreak.
Lauren is honored to be inducted into the Women’s Transportation Hall of Fame and a Board Member of the Buffalo Motorcar Museum, and Juror / President for the North American Car, Utility & Truck of the Year Awards.
Check her out on Twitter and Instagram @LaurenFix.