Porsche is Doomed

Maybe the worst thing about this electric car business is the way it will — if it succeeds — homogenize cars, make one just like another in every meaningful way. Think about bumper cars. You pick a different body or color — but the cars are all exactly the same.

So it is with electric cars.

A motor is, after all, a motor. One spins the same as the others.

Unlike engines — which reciprocate. And which can be (and have been) made in an almost infinite variety of ways: Fours and sixes and eights and tens and twelves; in-line, 90 and 60 degree V. Horizontally opposed. Overhead valve and overhead cam.

Big and small block. Fuel-injected or turbocharged.


This variety having endowed the cars they powered with distinctive character. Consider, for instance, the Ford small bock V8. Nothing in the world sounds like a solid lifter-cammed 289 HiPo drawing air through a Holley four barrel.

Or — on the other end of the spectrum — the classic VW Beetle’s air-cooled flat-four. Not another car on Earth sounds like a classic Beetle — which even non-car people can ID by ear. This was a big part of the Beetle’s charm, the quality that endeared it to generations — notwithstanding that it was slow and effused more environmentally unfriendly compounds than the Exxon Valdez (almost).

Point being, for more than 100 years now, the engine has been the literal heart of the matter; the element that not only defined the car it powered but the brand it represented. Think E-Type Jaguars and the mechanical music made by the straight six. The contumacious bark of the Dodge Viper’s outrageous V10.

Rocket Oldsmobiles. Wankel Mazdas.

VTEC Hondas that spin to 9,000 RPM.

Benz diesels that chuff to life no matter what.

I just spent a week test driving the Fiat 124 Spider (reviewed here) which is a Mazda Miata in custom-made Italian sheet metal threads. With one key difference. It has a different engine — smaller and turbocharged. And this makes it a different car, not just a skin job bumper car — as would be the case if it had the same engine as the Miata.

Or — far worse — an electric motor.

Which brings up, among other things, Porsche.

It stood alone as the only major car company to not embrace the electric car tar baby. And for a damn good reason.

What would Porsche be — the cars and the brand — without the uniquely Porsche boxer sixes that power them? What would make an electric Porsche any different from, say, a Tesla?

Which, for the record, sells cars that are bullet-quick. Quicker than most Porsches, in fact. The Tesla Model S is capable of accelerating to 60 MPH in about 3.5 seconds. It will not do so more than a few times, of course — not without running down its electric battery pack. But the point here is it is very quick, even if only briefly. The only Porsche (production model) that can match its acceleration is the 911.

But Porsche brings other things to the table — and not just being able to refuel in less time than it takes to run to the men’s room (as opposed to the minimum best-case 30-45 minute partial recharge that comes with the keys to an electric car).

Ever start a Porsche?

Ever turn on an electric car?

The Porsche is a machine that comes to life. The electric car is an appliance that moves.

The Porsche makes a sound like nothing else — because nothing else has a Porsche engine powering it. The electric car makes very little sound — a slight whirring is typical — and it sounds like every other electric car because all electric motors are fundamentally the same thing. Whether it’s a Prius or a Tesla or a bumper car at the amusement park. One electric motor may be larger and make more power than another, but the guts are the same. There is a magnetized case and a rod that spins within, the electromagnetic field imparted by current fed into the thing causing the rod to spin.

Key thing — electric motors, unlike engines, do not produce the power that propels the vehicle. They are basically transmissions. They translate the electric power of the batteries into rotational force, applied directly to the wheels, which move the car. An internal combustion engine creates the power that moves the car. It does so via a magnificent concatenation of explosions and inhalations and exhalations which give a particular engine its unique voice — and its unique character.

Porsche used to grok this.

The company resisted the mania to electrify. Perhaps because its execs understood that without internal combustion — without that Porsche flat six — a Porsche becomes something less than a Porsche.

An electric Porsche — no matter how quick — is just a very quick Prius, after all. A bumper car.

No more shifting, either — because electric cars have just one forward speed. No more heel and toe work, no more rev-matched anything. Just… whirrrrr.

And why spend Porsche money on that?

Why bother?

Porsche was the final watertight bulkhead. But the metal is buckling, the last critical compartment has begun to fill up. Bowing to political pressure, Porsche CEO Oliver Blume just recently announced that he expects half of Porsche’s total production to be electric by model year 2023. The first electric Porsche — the Mission E — is on deck for 2019.

It will be the end for Porsche.

Blume has decided to ignore the fact that Porsches — unlike electric cars — are selling gangbusters: 237,778 of them last year, a record and almost 40,000 more cars than Porsche had hoped to sell annually by 2018.

These are cars Porsche makes money on — which sell, in the honest meaning of that word.

Every market indicator indicates that most people are not interested in electric cars. Especially Porsche people. If they wanted an expensive (and quick) electric car, they’d buy Teslas, after all.

And Teslas — like all electric cars — require an elaborate scaffolding of government mandates and subsidies, without which almost none would be manufactured, let alone “sold.”

So why the suicide?

Blume, like every other car company CEO — and especially German/European car company CEOs — is bowing to political pressures. Electric cars are being mandated into existence by the government — most aggressively by European governments, which have passed into law internal combustion No Go Zones. The only cars permitted in certain areas are electric cars. This is going to expand, if the cancer is not irradiated and cauterized.

And it will be the end of Porsche, which becomes just another brightly painted shell — a very expensive bumper car — in an electric future.

Blume probably understands this perfectly. But can’t say so publicly. It may be his fate to preside over the demise of one of the most storied and magnificent car companies of them all.



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7 Responses to “Porsche is Doomed”

  1. JeffG says:

    As the column states electric cars only exist because of government regulation and payments. With the new abundance of oil and the fact that battery technology just isn’t very good, I don’t see electric cars as becoming any more popular than they are now for a long time and possibly never. Each gallon of gasoline stores a tremendous amount of energy and no proposed battery technology comes close. All of the batteries also take to long to recharge. Due to these issues most families with electric cars only use them as local cars but have another gas or diesel car for long trips. Porsche might make electric cars but who will buy them? People who appreciate cars will continue to buy gasoline powered Porsche’s as long as they are available. Electric cars just like self driving cars have a lot of hype surrounding them buy won’t be a major factor in the car market for a very long time. The engineering and technology just doesn’t exist and may never exist that can change that.

  2. Luke Ball says:

    You had me at “concatenation”, and then knocked it out of the park with “grok”. 🙂 What a great, insightful article.

  3. Brian says:

    This article was written by an Luddite who knows nothing about electric cars and has some strange fetish with gasoline engines and the noises they make. It’s chalk full of inaccuracies and FUD. I am a gear head who bought a short range EV. I will never go back to an internal combustion engine (ICE) vehicle. While I do miss slamming thru gears. The feeling of continuous acceleration sans pauses for gear changes is a beautiful thing. I love never having to stop at a gas station and having a “full tank” of fuel every morning. No longer do I stress over fluctuating gas prices or even give a thought as to where I can get the cheapest fuel. Even with my high electric rates it’s still about half the cost per mile compared to an ICE car. I’m sure I also won’t miss having to spend nearly as much time on maintenance. I fully acknowledge that current short range EVs range limits their feasibility as a replacement for many people’s ICE car, but for people like me who have a short commute and 99% of everywhere I drive is within the limited range of my car. With many 200+ mile range cars soon to be on the market and prices coming down, it won’t be long before ICE cars become a foot note in history. This could be the beginning of the end the ICE. All it will take is for consumers to learn the advantages of going electric and EVs to reach or even approach price parity with equivalent ICE vehicles. If anything the author should be acknowledging that Porsche needs to go EV or they will join the dinosaurs because no one will want an ICE except maybe the Luddite author.

    • ADifferentBrian says:

      You’re not a car guy, period. You can claim to be a gear head, but that doesn’t necessarily translate to car guy. Certainly not an enthusiast. Every statement you made there shows it. You scream it with your waving of your quibbles about gas prices or maintenance. Your love for ubiquitously boring transportation is apparent, but it’s at the cost of the character and soul that every ICE car, even bad ones, have now.

      Pat yourself on the back about your EV. Wake up every morning and marvel at your “full tank” of tepid transportation. When those of us who actually enjoy driving roar past, it will be in all our various shades of vocal glory – leaving that lovely whiff of fuel behind as we plunge into corners porky EV’s can’t handle, and continue to put miles behind us that don’t contain even the concept of range anxiety.

      EV’s are the future, and yes, we may be clinging to that which will never be again. I’ll still take that while I can, over another boring drive where the EV’s only shtick is the modestly impressive acceleration, save the Tesla S – which only has that burst of speed as its thrill factor. You can’t do it many times, and it handled like it weighs. Not a drivers car, no matter how much EVheads delude themselves.

  4. John Baxter says:

    And then there’s the other aspect of this: Where does the electric power to run the electric car come from? In Germany, it’s now largely from burning imported coal, now that the greens want the nukes shut down. And what will be the NET reduction in carbon emissions? It’s mostly smoke and mirrors. Pay no attention to the wizard behind the curtain.

  5. CaptainReality says:

    This article is a joke, and has aged like milk on a hot day. It’s probably the dumbest thing I’ve seen this month. The assertions that all electric cars are the same because they have compact motors instead of engines sounds like something a 7 year old with a learning disability would say. The idea that a wide range of engine configurations makes ICE cars more attractive is just plain weird.

    Anyhow, Porsche already have their answer to all this; the Taycan Turbo S does 0 – 60 in 2.4 seconds, and a quarter mile in 10.5s. It is one of the fastest production cars in existence, and does 0 – 60 faster than the Porsche 911 Turbo S.

    Electric cars already out-perform ICE. ICE is well on the flat part of the technology curve, whereas it’s early days for electric technologies. They’ll keep improving for years.

    Except for certain niche applications (e.g. very long distance off-roading in very remote places), the ICE engine is doomed, and in the next 10 – 15 years. ICE cars are already faster, WAY torquier, and lower maintenance. Within 3 years, they’ll be cheaper too. At that point, the only advantages of ICE will be faster refueling (balanced by the disadvantage of not being able to refuel at home or work), and the ability to strap on extra fuel tanks for off-roading.

    In a few years from now, when the latest electric Porsches are outperforming the ICE models in every metric, performance buyers will not be attracted to ICE models. They’ll be seen as a hobby for old boomers, like stream trains and model WWII replicas.